OK, so here are my two cents for escorts...
1) If you are legit, then you should have a website. They are dirt cheap and easy to make. I'll make one for you!!! Other than reviews, having a website is the best way for a client to know that you're legit and know the facts.
2) Use real pictures!!! I really really really don't understand the bait and switch. It does no one any good. We want to know what we're getting into, and we're shallow. We aren't dumb either (or at least most of us). We know when it's TGTBT. I met an escort who used a different picture, and she was cute! I would have been more excited if I saw the real picture in the ad. I'm sure some are nervous about LE, but that's why you just cover your face and tats.
Eh... this is just me ranting after looking too much at BP. Thanks to all the ladies who already follow these thoughts!